About Feeju · Our story

Greek roots.
A family story.

Meet vRoubis, the Greek family company behind feeju. From Chalkida, on the island of Evia, a passion for fruit, flavour and handcrafted care finds its way into every bottle.

Feel the Juice. Because every shot counts.

AI-created Greek terrace scene with five Feeju Functional Shots and fruit in the foreground

It started with a lemonade

One recipe. A lasting philosophy.

In 2014, founder Vassilis Roubis, an athlete and tennis coach with a passion for wellness, created bfresh spitiko, handmade lemonade in a jar. What began as one recipe grew into a family company built on carefully selected ingredients, handcrafted care and a commitment to an active lifestyle.

That philosophy led to feeju. Feel the Juice! Today, the brand brings the same dedication to Functional Shots: fruit juice blends with selected vitamins, minerals and functional ingredients, made for everyday routines. The feeju family also includes refreshing Ice Tea, made with brewed infusions and natural fruit juice.

Inside vRoubis

Handcrafted care.
Modern production.

At its production facility in Chalkida, vRoubis brings traditional preparation together with modern bottling. Fruit is grated, zested and squeezed with care, keeping hands-on preparation at the heart of the process.

As the company has grown, so has its home in Evia. The facility combines modern equipment with the same attention to ingredients and flavour that inspired the first recipe.

Overview of the vRoubis production facility in Chalkida — The production facility in Chalkida, Greece.

Feeju bottles moving through the labelling and bottling line at vRoubis — A closer look at the feeju bottling line.

Quality & recognition

Care you can trace.

Food safety at vRoubis

vRoubis holds FSSC 22000 certification for its food safety management system. It supports the producer’s approach to quality control throughout production.

Certification relates to the producer’s food safety management system.

FEA Awards 2025 · Thessaloniki

Recognised for taste & innovation

Best in Taste
Feeju Orange Ginger Turmeric Functional Shot with vitamins D3 & C.

Food Innovation: Stand Out
The entire Feeju Functional Shots range.

Flavour, quality & well-being.

Discover the five Feeju Functional Shots, brought to Norway by Kefi Nova.

Explore the shots

Greek roots.A family story.